I was interviewed by Lawrence J. Clark, PhD for his book “Why Webinars Work.”
We covered:
- How I got into doing webinars
- Webinar scripting, why it’s important. With examples
- Persuasive language, why it’s important. With examples of use in webinars
- Sales psychology, why it’s important. With examples of use in webinars
- Importance of stories in the sales process
- NLP concepts and how they can be applied to webinars
Listen online or download the interview.
Podcast: Play in new window | Download