Don’t get hung up on this content. Sure I love it. Then again I have a proclivity for dark characters. Study this VSL for its techniques. I believe this is a great example of a terrific VSL (video sales letter). Granted it is not the typical content however it does have lots to learn. In fact it is the best I have ever seen. Remember, regardless of if you like the content or not there is a LOT to learn. This is MASTERFUL. The writing is amazing. All meat. Not one extraneous word. And listen to the way it is presented. It sounds like a newscast. Factual. Lots to learn here no matter what business you are in. See how you can apply the lessons learned from this in your VSL.
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