How to Write a Webinar Script

Webinars are an excellent way to share your expertise with others, whether you’re selling a product or providing training. They enable more intimate relationships between the speaker and the audience, leading to future opportunities.

Live webinars offer direct access to your audience and may lower the total expenses connected with client interaction.

A terrific method to discuss product updates with consumers, grow your brand, and achieve lead generation objectives is by using webinar scripts. Even the best webinars might fall short if you don’t have a webinar script that keeps viewers’ attention.

Consider writing a webinar script to aid your preparation and calm your worries. It will ensure your webinar presenters and panelists stay on topic and that you offer a meaningful, actionable webinar that does not waste your audience’s time.

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What is a Webinar Script?

Webinar scripts are pre-written dialogs of the content you want to teach during the webinar or seminar.

A good webinar script should have checkpoints for a presenter to follow to properly communicate a message, no matter how complicated it is. 

Your webinar script must ideally contain:

  • An introduction to the session
  • The schedule of discussions
  • The specific topic your speakers will discuss

Why Should You Write a Webinar Script?

Webinar scripts are essential in keeping your webinar interesting. Without sufficient preparation, it’s easy to lose your line of thought owing to stress, enthusiasm, or a question from the audience.

Writing a script for your webinar beforehand helps you determine your webinar’s purpose. When thinking of your webinar’s purpose, you may consider answering these questions:

  • What do you want your viewers to know?
  • Who do you want to ask to speak in your webinar to aid your audience in learning?
  • What activities do you want your viewers to do during and after your webinar?

By answering these questions before your webinar, you can adapt your script and angle your presenters and material to focus on these objectives. Webinar scripts will keep your webinar focused, assertive, and audience-oriented.

How to Write a Webinar Script

To begin, list why you want to do a webinar, what essential points or takeaways you want to include, and any additional ideas.

You may notice a flow forming — from what points you’ll open with, how you’ll back your insights with panels or research, and if there are any holes to fill with more brainstorming. 

Consider this flow as your outline for your webinar script.

Webinar Introduction

The webinar beginning sets the tone for the rest of the session. 

The introduction script should include: 

  • a short introduction of yourself and your organization
  • relevant knowledge or experience
  • a discussion of the webinar agenda
  • panelists your audience may anticipate seeing

It’s also necessary to emphasize how your webinar will address your audience’s concerns. Doing this will make your webinar material more relevant to your viewers and increase audience engagement throughout the presentation.

Make sure to acknowledge your webinar attendees in the introduction as well. If you want to encourage audience participation using polls or the webinar chat function, advise your participants and quickly explain how they can participate if they like.

Presentation of the Webinar Agenda

You may have mentioned the webinar agenda in your introduction, but this part allows you to go into further detail about what your audience members will see and learn. 

You may divide your webinar into sections and include details like…

  • What: Discuss the core elements of your presentation.
  • Why: Summarize significant points regarding the knowledge you’ll be sharing.
  • How: Specify the duration of each session or presentation and how much time will be allowed for questions.
  • Who: If you have guest speakers, briefly describe what they will be discussing.

Webinar Goal and Purpose

Include a segment on the “why” of your webinar. Perhaps you have a single, catchy statement that will pique your audience’s interest. Alternatively, you might include a bulleted description of how your audience would benefit from the webinar.

Regardless of how you deliver your webinar’s goal or objective, be sure you create supporting information to discuss within the segment or slide.

Don’t forget to highlight what your audience may anticipate after the webinar. It can be a call to action or a prize for participating.

It is also a good idea to tell a relevant story before transitioning to the main content of the webinar.

Educational Content

You may invite panelists to your webinar, or you may deliver the webinar alone.

If you have panelists, request their webinar scripts ahead of time. Ask them to email them to you for your review. 

Your panelists’ script is usually the meat of your webinar script. It includes the helpful, informative material your audience most likely needs.

Create the discussion track for each portion based on how you ordered your presentation in the agenda section. Include transitions as well. Note if you want to integrate pictures, engage your audience, or share your screen to show an idea.

Remember to use anecdotes and examples in your webinar lectures to assist your audience in connecting your concepts and takeaways to real-life circumstances.

Make a note on your script where you want to share your narrative instead of writing it word-for-word. Be sure to insert the speaker’s webinar script in this section when planning your webinar structure.

Webinar Conclusion

Closing your webinar helps your viewers anchor your teachings and summarize essential ideas.

You may also arrange an engagement activity, such as a short concept quiz or a brief feedback session, during which your guests can discuss something new they learned.

Because this part acts as the webinar’s summary, the script should be brief and on point. After recapping your presentation, you may open a Q&A portion.

Webinar Closing

It’s time to wrap up your webinar once you and your presenters have provided your webinar topic and addressed any questions.

First, prepare your closing remarks, including thanking the audience and offering any vital contact or follow-up information.

Then, discuss the subsequent actions. What do you want your webinar attendees to do after?

Close the webinar presentation with a powerful call to action and clear directions on how your audience may get involved.

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Tips for Writing a Good Webinar Presentation


Do’s Don’ts
Use measures for various metrics in widely recognized variations depending on your audience (miles vs. km). Avoid using complicated terms and acronyms — make your message as straightforward as possible to keep your audience’s attention.
Shorten your phrases to increase audience engagement and get your idea across swiftly. People will become distracted or lose interest if you utilize too many numbers (dates, statistics, etc.)
Concentrate on the core idea and give key takeaways to back it up. Instead of copying and pasting your script into your presentations, utilize it to inspire critical bullet points and talking points.
Practice your script from beginning to end. Check to determine whether the writing is too lengthy. Some webinar attendees may not understand regional slang so avoid using these words.


After you’ve read your script aloud a few times, you can start designing your webinar slides.

Your webinar presentation should seem genuine and interest your audience. Instead of writing the entire webinar word for word, the easiest method to achieve both aims is to write a webinar script with some important bullet points and key takeaways.

You may use the webinar script template below as a starting point if you need assistance organizing your thoughts and ideas. 

To get an in-depth look at webinar planning, check out the video below:

Webinar Script Template for Evert Section

Webinar script templates guide you in creating the perfect webinar script. Using a webinar script template eliminates the guesswork in webinar planning and preparation.

After planning your webinar, you should be able to write an interesting webinar script that suits your moderators, webinar speakers, and audience.

Your webinar script template does not have to be elaborate. A short webinar script may be preferable since you can add content based on audience input.

Here is a simple webinar script template to guide you in making the webinar structure and content easier to follow for listeners.

Remember: This template is intended to be used as an example webinar script, not to be copied and pasted with the required specifics. Even if you use this as a starting point, you can tailor the content to your presentation, speakers, and audience.

Introduction Script

Hello, everyone! Welcome, and thank you for joining us in our webinar today. My name is [host name] and I’m the [role] at [company]. At [company], we help you [unique value proposition / product or service mention]. 

Today, we’ll discuss [topic] and featuring [name of speaker/s]. Each speaker will have around 10 minutes to talk, and we’ll have a short Q&A at the end of each session. 

If you have questions throughout the webinar, please put them into the chat window; we’ll answer them during the Q&A session.

Objectives and Transition to the Main Presentation

After our webinar, we hope you will feel more at ease and confident about [subject]. We’re incredibly enthusiastic about [subject] and have a lot of great experiences and lessons to share with you today. 

Our objective is to [goal].

We’ll begin with [speaker], who will discuss [subject]. [The speaker’s] name is [details and bio for authenticity].

Engage in Q&A

Thank you, [speaker name]! Who has any queries for her?

[Read from the chat window questions for the speaker to answer.]

It appears that we have covered all of the bases. Is there anything more you’d like me to discuss before we wrap up?

Wrapping Up

I believe we’re done for the day! Thank you very much. It was a joy to be with you today, and I hope everyone had a fantastic experience!

Before we conclude, I’d want to inform you about [major announcement or call to action]. Don’t hesitate to contact me through email if you’re interested or want to learn more. We’ll see you again soon!

[End Webinar]

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Present A Great Live Webinar With an Ideal Webinar Script

Webinars provide a lot of advantages, but you only have so much time. Thus, it would help if you used the right keywords to address your audience and achieve potential conversions. 

The amount of planning you put into your webinar will directly affect its quality and audience appeal.

Writing a webinar may help you remain on course and increase audience participation, whether you are a seasoned or inexperienced webinar host. Remember to rehearse until you feel comfortable giving the presentation.

To make your presentation more engaging for your audience, you may use this guide to start creating your webinar script. It will keep your audience engrossed in your webinar from beginning to end and prompt them to take action.

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