So, you’ve finally decided to run a webinar. What do you want to achieve through your webinar?
Are you looking to educate your webinar attendees on a particular topic? Maybe you want to generate excitement about a new product launch. Or perhaps you’re looking to build buzz around an upcoming event.
Whatever your webinar agenda, it’s crucial to have a well-written webinar script. Doing so will engage your audience, keep them interested, and persuade them to take action.
But if you’re unsure how to write winning webinar scripts, here’s a guide on writing the perfect webinar script (including a template for your first webinar).
Define Your Webinar Agenda
You’ve done all the hard work of planning and promoting your webinar. The last thing you want is to write a script that derails all your efforts. How can you make sure your webinar script aligns with your goals?
First, take a step back and define what you want to achieve with your webinar.
Do you want to generate new leads? Increase brand awareness? Boost sales?
Once you have a clear goal, you can start thinking about what kind of content will help you achieve that goal.
For instance, your goal is to generate leads. And so, you’ll ensure your webinar content provides value and attracts new prospects. Meanwhile, focus on education and providing helpful information to build relationships.
Along with taking some time to define your goal, here are some factors to consider:
- Who is your target audience?
- What do you want them to know or learn by the end of the webinar?
- What action do you want them to take as a result of attending?
- What are your themes or topics?
- Who will be speaking or presenting?
- How will your presentation be?
- What format do you want to use (e.g., panel discussion, interview, case study)?
- What technology do you need to deliver the webinar?
- What promotional activities will you undertake to market the event?
- What follow-up will you do after the event is over?
Know Your Webinar Attendees
What makes a webinar successful? Besides delivering quality content, knowing your audience is a must. Only then can you write a script that resonates with them.
Think about who will be attending your webinar. What are their wants and needs? What problems are they looking to solve?
Once you understand your audience, you can start writing your script with them in mind. This way, you can ensure your webinar content is relevant and engaging.
But just a reminder, your webinar doesn’t have to be all business. Inject some personality into your script to make it more enjoyable for your viewers.
Here are some ways to get to know your live webinar audience:
- Understand their needs. Why are they attending your webinar? What do they want to learn or achieve? Understanding their needs will help you tailor your content to them.
- Know their level of knowledge. Are they beginners or experts? This will dictate the level of detail you go into during the live webinar.
- Demographics. Who is signing up for your live webinar? Knowing the age, gender, and location can help you tailor your content to their needs.
- Interests. What other topics are they interested in? Doing so can help you find common ground and connect with your audience.
- Objections. What objections do they have about your topic? Addressing these objections head-on can help build trust and credibility with your audience.
Choose a Webinar Topic
Before you start writing your webinar script, there’s one crucial question to answer: What will your webinar presentation be about?
To select a great webinar topic, choose something relevant and interesting. Remember, the entire webinar will focus on this topic, so it’s essential to choose wisely!
Not sure where to start? Here are some ideas:
- Share an overview of your latest product or service
- Offer tips and advice on a relevant industry topic
- Host a Q&A session with an expert in your field
- Give a behind-the-scenes look at your business or organization
Regardless of your chosen topic, remember your goal is to provide value to your audience.
With that in mind, take some time to brainstorm and come up with a few ideas for your webinar presentation.
And once you have a few options, you can narrow down the list and choose the best one for your audience.
Do Your Research
When writing a good webinar script, one important rule: do your research.
Knowing your topic inside out ensures your script is informative and engaging. Of course, this isn’t always easy.
So here are three main types of research that webinar presenters should conduct:
- Market research. This research will help you understand your target audience and know what they want to hear about in a live webinar.
- Product research. Have a good understanding of the product or service you’ll be promoting. This way, you can ensure your script is accurate and informative.
- Competitor research. Look at what other companies in your industry are doing with their live webinars. Doing so will give you an idea of what’s working well and what you can do differently to stand out from the crowd.
Outline Your Content
Now that you’ve chosen a topic for your webinar, it’s time to start outlining your content.
What points do you want to cover? What examples will you use? How will you structure your presentation?
Outlining your content may seem tiresome. But by mapping out your points and examples, your presentation will flow smoothly. Plus, you cover all the key issues you want to make.
Apart from that, give some thought to your webinar structure when outlining.
What are the most critical points that you want to cover? How can you break down the information so that it’s easy for people to follow? And what are some creative ways to keep people engaged throughout the entire webinar?
Consider using a mind map or bullet point list to organize your thoughts. Then, flesh out each point with examples and supporting information.
Following that, decide on the best way to present your webinar. Will you use webinar slides, video, or automated webinars?
Write Your Webinar Introduction
You’ve got your webinar all planned out. You know what you’re going to say, and you’re confident your information is valuable.
But how do you write a webinar introduction that will catch people’s attention? What should you write to make them want to stick around for the rest of your presentation?
A good introduction script has three components: the hook, story, and preview.
|Hook||Captures attention and gets people interested in what you have to say. It can be something shocking, funny, or simply interesting.||Begin the webinar by saying, “Did you know that nearly 70% of Americans live paycheck to paycheck?”|
|Story||Connects you with your audience on a personal level. Share a brief anecdote or narrative that illustrates why your topic is vital.||You might say, “I remember when I was first starting my business. I was working hard, but I couldn’t seem to make ends meet. I felt like I was treading water and getting so frustrated.”|
|Preview||Gives listeners a taste of what they can expect from the rest of the presentation. Plus, it builds rapport with them before diving into the main event.||Tell them, “On this webinar, you’ll learn three new tips for increasing website traffic.”|
Bonus: Webinar Script Template for Introduction
Here’s an example template you can use to get your audience excited about what’s to come.
Welcome, everyone! My name is [name], and you’ll learn all about [content] in this webinar. We’ll cover topics such as [topic 1], [topic 2], and [topic 3].
By the end of the presentation, you’ll have a better understanding of [topic]. Plus, you’ll gain knowledge of the tools you need to [uses and benefits].
So whether you’re a beginner or an expert, I hope you’ll join me for this exciting learning opportunity!
Share Personal Stories and Examples
People love stories. That’s why stories are perfect for communicating information and engaging your audience.
And when it comes to webinars, stories can be a perfect way to illustrate your point. That said, provide context for your topic or add a personal touch.
Of course, not every story is perfect for every situation. But with creativity, you can usually find a way to weave a story into your webinar content.
To get you started, here are two sample templates for relatable stories:
Webinar Script Template #1: The “[Your Name] Story”
Hi, my name is [name], and just like you, I used to struggle with [insert issue]. I was trying everything to solve it, but nothing seemed to work.
That all changed when I discovered [insert solution]. Now, I’m finally able to [insert positive outcome]. And I want to help you achieve the same thing!
Webinar Script Template #2: The “Before and After”
Before discovering [insert solution], my life was a total mess. I was constantly [insert negative outcome]. But then, everything changed when I found out about [insert solution].
Now, I’m able to [insert positive result]. And I can’t wait to help you do the same!
Insert Engaging Content
When it comes to webinars, audience engagement is essential! If you want your audience to stick around until the end, ensure your webinar is enticing from start to finish.
One great way to engage your audience is to use interactive content. It could be anything from a poll or Q&A session to a multimedia presentation.
Bonus: Webinar Script Template for a Q&A session
And here’s some way to do a Q&A session.
Hi, my name is [name], and I’ll be moderating the Q&A session today. First, I want to thank everyone for joining us. We’re excited to answer your questions about [topic]. But before we start, I want to go over a few ground rules.
First, please wait for me to call you before asking your question. Second, please keep your questions brief so we can get through as many as possible. Lastly, we’ll follow up with you after the webinar if we don’t have time to answer your question during the Q&A session.
Thanks again for joining us. And I’ll now turn it over to [speaker], who will begin by answering some of the most frequently asked questions.
End with a Strong Call-to-Action and Conclusion
As you come to the end of your presentation, leave your audience with a strong impression. Summarize your main points and remind your attendees of your goal.
Then, have a solid call to action. It could be asking them to attend your next event or buy your product. Whatever it is, make sure it’s something that will benefit both you and them.
Also, thank them for their time and attention, and let them know how they can stay in touch with you.
Bonus: Webinar Script Template for Closing Remarks
Thanks so much for attending today’s webinar! I hope you found it informative and useful. Now, I’d like to invite you to take the next step and learn more about [topic of your webinar].
I have a special offer for all attendees who sign up for my next webinar— [include CTA here]. Register now, and you’ll also get access to my exclusive resource library.
Thanks again for joining me today, and I look forward to seeing you in the next webinar!”
See? Now, end your webinar on a strong note and help your audience remember your message.