Streamline and automate your webinar marketing with StealthSeminar’s integration with Mailchimp. Discover how to integrate both platforms for automated email campaigns.
Running webinars is already a lot of work, so the last thing you want is a messy integration between your email platform and webinar software. If you’re using StealthSeminar to run pre-recorded webinars or hybrid events, and Mailchimp to handle email marketing, good news: these tools work together smoothly with just a few clicks.
When paired with Mailchimp, the automation gets even easier. As soon as someone registers, they’re added to your audience. From there, automated email workflows handle everything—from reminders before the event to follow-ups based on what they watched (or didn’t). You can also tag each contact based on their actions and funnel them into relevant sequences.
In this guide, you’ll learn exactly how to connect StealthSeminar with Mailchimp, set up your workflows, and start tracking who shows up to your webinars (and who doesn’t).
Key Takeaways:
- Integrating StealthSeminar with Mailchimp is simpler than you think. Just connect your accounts, grab your merge-tagged links, and build your emails.
- Personalized webinar links are the key to tracking engagement. Use merge tags to create unique URLs for every subscriber.
- Automation saves you tons of time. Once set up, your follow-ups run on autopilot.
Don’t just send emails, start conversations that convert. Launch to start and experience smarter marketing!
Why Connect StealthSeminar and Mailchimp?
Integrating StealthSeminar with Mailchimp unlocks serious marketing automation potential. You’ll be able to:
- Send custom emails based on what each attendee registers for
- Trigger reminders, follow-ups, and sales campaigns with ease
- Personalize your outreach based on actual webinar behavior
- Segment your Mailchimp audience into specific groups
In fact, 89% of marketers say email marketing is their top tool for nurturing leads. By combining a powerful webinar platform like StealthSeminar with a robust email tool like Mailchimp, you’re setting yourself up for high-converting campaigns.
This is especially valuable if you’re running evergreen or pre-recorded webinars and want to avoid the hassle of manually tracking every new subscriber. For example, someone may register today but not watch until next week. With automation in place, that person still receives timely reminders and a personalized follow-up, without you lifting a finger.
Whether promoting a course, launching a product, or nurturing leads, syncing your Mailchimp audience with StealthSeminar ensures your marketing feels more personal and relevant.
How to Connect StealthSeminar with Mailchimp
Step 1: Connect Mailchimp in StealthSeminar
Here’s how to get started:
- Log in to your StealthSeminar account.
- Click your gravatar in the top-right corner and go to Marketing Plugins.
- Look for Mailchimp, click Connect, and log in to your Mailchimp account.
- Once connected, go to your webinar settings and click on the Plugins tab—you’ll now see Mailchimp listed.
Now you’re ready to start syncing new subscriber and new attendee data across platforms.
Step 2: Set Up Your Webinar in StealthSeminar
Now it’s time to set up the actual webinar in your webinar platform.
- Create your webinar: choose from live, automated, or pre-recorded webinars.
- Customize the registration page.
- Enable unique webinar links for tracking individual behavior.
Your tracking link format will look like this:
https://joinnow.live/a/*|SS_EVENTID|*?id=*|SS_ID|*
You’ll be using this link in Mailchimp later to personalize each campaign.
Step 3: Send Customized Emails from Mailchimp
Head over to Mailchimp and start building a campaign.
When inserting the webinar link, use the format below and let Mailchimp’s merge tags take care of the rest:
https://joinnow.live/a/*|SS_EVENTID|*?id=*|SS_ID|*
This means every new attendee will get a personalized webinar access link.
Pro Tip: Make your call to action clear and irresistible. Example:
- “Grab Your Spot Now”
- “Watch the Training You Registered For”
- “Click Here to Join – It’s Starting Soon!”
Step 4: Segment Based on Webinar Behavior
Once your webinar runs, StealthSeminar feeds back useful attendee data to Mailchimp. You can see who:
- Registered but didn’t attend
- Showed up live
- Left early
- Stayed to the end
Use this info to segment audiences and run follow-up campaigns.
For example:
- Send a replay to no-shows
- Push a special discount to those who watched most of the presentation
- Retarget cold leads with a different angle
According to statistics, segmented email campaigns drive a 760% increase in revenue. That’s the power of real-time data and StealthSeminar integrations.
To set this up:
- In Mailchimp, go to Audience > Segments
- Create a segment based on attendee tags
- Use that segment in your new campaign
Step 5: Automate Everything with Mailchimp
Now that you’re syncing behavior, let’s automate the whole flow.
Ideas for automation:
- Send an email if a subscriber signs up
- Trigger reminders an hour before the event
- Drop a follow-up survey after the webinar
- Send a sales email series to attendees who stayed till the end
Use Customer Journeys in Mailchimp:
- Go to Automations > Customer Journeys
- Set the trigger (e.g., “Register a new attendee” or “Attended webinar”)
- Create your sequence with delays, emails, and tags
This type of marketing automation turns your funnel into a hands-free lead machine.
The best part? Once your automations are set, you can focus on improving your content or running other parts of your business. No more worrying about whether a new attendee got the right reminder or follow-up. Everything flows based on their actual behavior inside the webinar.
If someone drops off halfway through, you can nudge them back with a targeted replay email. If they stay till the pitch? Serve them a direct call to action with a discount code. The system does the lifting for you.
Step 6: Unlock Premium Features (Optional but Powerful)
If you’re ready to go beyond the basics, both platforms offer features worth exploring:
Inside StealthSeminar:
- Run “just-in-time” webinars that start every 15 minutes
- Add UTM parameters for advanced tracking
- Enable SMS reminders
- Use advanced Mailchimp plugin features for more control
Inside Mailchimp:
- Run retargeting ads on Facebook
- Test different subject lines using A/B tools
- Set up re-engagement sequences for cold leads
- Add more apps via Mailchimp integrations to extend automation
Yes, some features may come with added costs—but if you’re running multiple custom events or promoting high-ticket offers, they can pay off fast.
Launch smarter webinars and smarter emails—see the power of automation in action!
A Quick Note About Mailchimp Plugin Basics
It’s helpful to know that StealthSeminar offers built-in tutorials to guide you through everything you need to do with the Mailchimp plugin.
These walk you through:
- Setting up the Mailchimp plugin
- Sending reminder emails
- Adding unique webinar links to your emails
- Segmenting your audience based on webinar behavior
These are handy if you’re just starting or need a quick refresher later.
Important: Merge field limits on free Mailchimp accounts.
If you’re using a free Mailchimp account, just be aware that there’s a limit of 30 merge fields per contact. Since StealthSeminar uses several of these fields to personalize emails and track activity, you might run into those limits pretty quickly.
That’s why we highly recommend switching to a Mailchimp Pro account if you’re planning to run serious webinar funnels.
Final Thoughts
Learning how to use StealthSeminar with Mailchimp can feel a bit technical at first, but the benefits are massive. Once everything’s connected, you’ll have a smooth system to:
- Capture leads
- Deliver relevant content
- Convert new subscriber interest into actual sales
- And run it all automatically
Whether you’re running one custom event or launching a full series of pre-recorded webinars, this integration helps you turn your webinar platform into a 24/7 conversion engine.
It only takes a few clicks to start. So log in, connect the Mailchimp plugin, and watch your next new campaign take off.
And if you’re using other tools, good news—StealthSeminar offers more integrations and plugins beyond Mailchimp. Whether you work with CRMs, other email platforms, or automation tools, you’ll likely find something that fits your setup.
