Whether you want a platform to highlight your expert knowledge or a marketing strategy to reach out to your target audience and build connections, webinars are one of the best ways to do so. But while many elements make up a successful webinar, it all hinges on one thing: webinar titles.
A good webinar title is more than just a label — it’s what draws in your audience. The best titles are both attention-grabbers and attention-keepers, making your audience crave a deep dive into the topic you’re about to discuss.
Dive into this article to discover:
- Why it’s important to have a catchy webinar title and how to craft one
- Real-life examples of great webinar titles and templates you can follow
- Best practices for crafting high-converting webinar headlines
So, if you’re ready to learn how to create the best webinar titles, read on.
The Importance of Catchy Webinar Titles
Why do webinar titles matter so much? Think of them as book covers — they’ve got to be attention-grabbing enough to make people want to pick it up and read it.
After all, people have short attention spans and often have a lot on their plate to bother with a webinar that doesn’t pique their interest right away. So in those quick five to ten seconds, it takes to scan the title, you’ve got to:
- hook your audience
- set the stage for what’s coming
- make sure they know it’s tailored just for them
- give them a heads-up on how it’s going to solve their problem
Plus, that title will appear in all your marketing collaterals, whether in your emails, on your webinar landing page, or plastered across your social media campaign to hype up the event.
So, a great webinar title is the key to people signing up and getting excited about your offer.
The Catchy Webinar Title Formula: What Should It Contain?
After hundreds of thousands of webinars conducted on the internet, we now have a pretty good idea of the kind of webinar title that converts. Make sure that your headline has the following elements:
Attention-Grabbing Text
Remember, snagging your audience’s attention is the name of the game. Your copy needs to be short, sweet, and on point.
After all, people signing up for webinars want to make sure they’re getting something useful and relevant out of their time investment. That means your webinar title needs to be like a shot of espresso – short, strong, and promising something useful.
Think concise but descriptive; we’re talking about a delicate balance here. Avoid saying stuff that doesn’t need saying. If it’s obvious, axe it. And if a phrase can pack a punch in fewer words, chop away.
Though there are no hard and fast rules on word count, short webinar titles usually hover around six to nine words. But if you’ve got a good reason, up to 12 words is fair game.
Clear Goals
Your webinar has a mission, right? Shout it loud and clear in the title.
Even if there are subtopics dancing around, zero in on that main goal. Make it crystal clear that this event is exactly what your audience is hunting for.
Make It Congruent With Your Brand
Don’t toss your brand identity out the window for the sake of attention. Your loyal fans won’t appreciate a sudden twist in the tale.
Stick to your brand’s personality, even on your webinar landing pages. People hitch their loyalty to brands because of killer content and awesome experiences. If your webinar strays, you risk confusing the crowd.
Harness the Power of Keywords
SEO matters even in the webinar arena.
Pick keywords that your audience is typing on the search bars. Connect them to your goal. Use Google Keyword Planner to check relevant keywords for your webinar topic.
Inject Urgency
Throw in phrases like “critical mistakes to avoid” or “tactics you can’t miss.” It tells your audience that time is ticking, so they must sign up before missing out on it.
But avoid false urgency and scarcity techniques — like saying you won’t be offering a replay even though you are — because that would lead your audience to stop trusting you.
Have a Call to Action
Your webinar title’s mission is to get those sign-ups rolling, so use enticing language to get people to take action.
3 Examples of Successful Webinar Titles
Here’s a fact: The success of your webinar depends highly on your webinar title. After all, you won’t be able to have a webinar audience if you don’t get them hooked in the first place, right?
That’s why we’ve rounded up a few successful webinar titles in this post. Consider these webinar title examples your muse, and feel free to use them as templates as they’re crafted to turn heads and spark that conversion.
How to Become a 10x PM Without Burning Out
Taken from a webinar of career coaching guru Becca Camp, this title throws in a solid number — 10x — to show the impact right out of the gate.
Plus, it’s tackling a pain point we all know too well – burnout. Product managers reading this instantly get the vibe that they’re in for strategies that amp up their game without dragging them through the mud.
The subtle move of using “PM” instead of spelling it out is like a secret code among project managers. It firmly plants Becca in the same boat as the product managers she’s reaching out to.
How to Get 100,000 Email Subscribers in Six Months
Your headline needs to pack a punch — a real, tangible benefit that screams, “You need this!”
Upwork’s “How to get 100,000 email subscribers” trumps the vague “How to get more email subscribers” any day.
Plus, the headline promises to spill the beans and doesn’t act as a mere teaser. Since you have an exact figure of 100,000 subscribers, the audience anticipates a killer step-by-step plan that they’ll get once they attend the webinar.
The #1 Method to Accelerate Your Growth (Without Spending More Money)
Kissmetrics just knows how to lure people into a weekly webinar on turbocharging growth.
First off, they’re promising the #1 strategy in front of you. They also sweeten the deal by saying that you won’t have to break the bank for it, so there’s no extra spending involved.
This title follows the magic formula for webinars — promising your audience they can achieve what they crave without the stuff they want to avoid.
Webinar Title Templates You Can Use
Now that you have an idea of high-converting webinar titles and the explanation behind them, it’s time to create your own titles.
Here are some templates you can use based on your industry.
Marketing Webinar Titles
Zero in on the specific aspect of marketing that your webinar is diving into. Your title should give your audience the reason why you’re the authority on a certain topic, not other brands or people.
Examples:
- [Number] best practices for [marketing practice] with [your company]
- [Number] tips and tricks to ace your [marketing strategy/tactic]
- The #1 [marketing strategy] to help your [target company] do [action]
Educational Webinar Titles
When you’re crafting titles for educational webinars, shine a light on what you’re teaching or discussing and make it crystal clear why it’s a big deal for your audience. Spell out what they’ll learn and, more importantly, why it matters to them.
Examples:
- [Education subject]: [Topic] and the impact on [topic]
- An [educator’s] guide to [subject]
- Tackling the [education problem] crisis in [number] steps
Real Estate Webinar Titles
When brainstorming your own catchy webinar titles for real estate, pinpoint your geographical focus and highlight the significance. Your title should give potential attendees a clear view of where your expertise is anchored and, more importantly, why it matters.
Make it known in your title, whether it’s a specific location, market trend, or unique approach. This sets expectations and piques the interest of those who resonate with that geographic area or particular real estate aspect.
Examples:
- The real estate [topic] and tips on how to navigate it
- Secrets of real estate selling to [type of client]
- How [topic] can reshape real estate in [location]
Cybersecurity Webinar Titles
They’re usually straightforward since the target audiences are tech and IT professionals. It just consists of the names of the participating companies, the conference name, and the year it’s held. An example would be “KBXN Cybersecurity Conference 2023.”
But that doesn’t mean you won’t be creative with your titles. Use wordplay to catch the attention of your audience and lead them to your webinar:
Examples:
- How [company] [activity about cybersecurity and data]
- Tips on [topic] and how to execute them
- Cybersecurity: [topic condensed into 5 to 7 words]
Financial Webinar Titles
Webinars regarding financial topics should highlight the biggest benefit from the title itself. This will make people curious about the webinar. You can insert a company name to make your webinar recognizable and draw more attention.
Examples:
- Finance Trends 2022: How [company name] is adapting them
- The financial habits that everyone should know
- How [financial topic] can help your business
Business Webinar Titles
Just like finance webinars, the titles for business webinars are geared towards a particular business type and focuses on what attendees will get.
Examples:
- Learning [topic]: Achieve a Greater Result
- [Benefit]: The key to unlocking your business’s potential
- Develop your business strategy for 2022 with [company]
General Topics
You may also use the following classic webinar title templates for a variety of industries:
- [Number] secrets to [desired action] like a pro
-
- How to [action] in just [number] steps
- The ultimate guide to [topic]
- Learn [topic]: Beginner webinar class
- [Number] Little Known Ways to [topic]
- How to [desired action] in [time frame] without [negative action]
- The new trend in [topic] that [expert name] swears by
5 Tips on Creating High-Converting Webinar Titles
Still stumped on creating the best title for your webinar? The following tips might help:
1. Know Your Target Audience
Knowing your target market is the cornerstone of any content marketing strategy, and webinars are no exception. Your webinar’s language, tone, and content should fit your audience’s expertise level like a glove.
If you’re pitching basics to seasoned marketers, you might get some eye rolls. Flip the script, and beginners might feel lost in the jargon jungle.
Your webinar title should act as a signpost telling your audience whether they belong in the webinar.
2. The More Specific, the Better
The best titles don’t beat around the bush; they zero in on a specific challenge or goal that your audience is itching to solve.
Ditch the vague “marketing challenges” spiel. Instead, serve up a title like “How to Find Leads Using 5 Actionable Content Marketing Strategies.” It’s specific, it’s targeted, and it’s a magnetic force for the right crowd.
The clearer your goal, the sharper your presentation, and the more value your participants walk away with.
3. Use Numbers
People tend to gravitate towards numbers in webinar titles. Whether it’s a repeatable framework or a specific count of strategies, numbers set the stage for clear expectations. Numbers also imply expertise, showing the audience that they’ve done it and are ready to spill the beans.
Make sure to stick to single digits. You’d rather delve deep into a few key points than overwhelm your audience with a laundry list of strategies.
4. Test Your Webinar Titles
If you want to know whether your webinar title is effective, test it out. Mix and match phrases, toss around different attention-grabbing combos, and get your team in on the action.
Also, check your competitors. Research their webinar titles to know what works and what doesn’t.
Be sure to measure your click-through rates and sign-up rates. See which catchy title steals the spotlight, so you can nail your winning title in your next webinar.
5. Pique Their Curiosity
Remember, your competitors are also doing webinars, so standing out is the name of the game. How? By making your audience curious and hungry for what you’re about to unveil.
Make your audience feel like they have exclusive VIP access to game-changing intel. You can throw in words like “secrets” in your unique webinar titles, as it acts like a magnet for curiosity.
If you can nail this, your audience is hooked, and your webinar is destined for success.
Frequently Asked Questions
What makes for a good webinar topic?
There is no one-size-fits-all for webinar topics. Make them hyper-relevant to your brand and the goals of your target audience.
To do that, ask your audience what they’re hungry to learn. Look for platforms where they hang out and talk to them there.
Remember, a good webinar topic should be in sync with your audience’s needs and offer content that feels like it was made just for them.
Should you reveal the entire contents of your webinar in the title?
There is no doubt that clarity is crucial. But throwing in a pinch of mystery can make people curious and leave them wanting more.
Give them a taste of what’s to come, but don’t spill the whole plot. Strike that balance, and let your title be the irresistible appetizer that leaves them hungry for the main course.
Are there any words you should avoid in your webinar title?
Steer clear of jargon and overly techie talk in your title. Of course, don’t add anything offensive. Opt for language that’s crystal clear, respectful, and inclusive.
How do you make sure that your audience relates to your webinar headline?
Know what they need, what tickles their fancy, and where it hurts. Then, craft a title that addresses their needs, highlights the benefits, and makes them think that it is exactly what they’ve been looking for.
Is branding important in your webinar title?
If you want to establish your brand identity, keep a consistent brand presentation. Stick to a similar tone and format, or add in your brand’s signature elements so that when your audience sees the title, it’s instant brand recognition.
