Tips for Writing the Perfect Webinar Introduction Script (+ Samples)

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If you’ve never done a live webinar presentation, you’re probably wondering what a good webinar introduction script is supposed to do.

Live webinar presentations are a great way to connect with your audience. A lot of work goes into planning a whole presentation of successful webinars; one of the most important parts is writing your webinar script. 

So how do you do it?

In this post, we’ll give you tips for writing a perfect webinar script for your webinar introduction that will keep your audience glued to your presentation from beginning to end.

Why Have a Written Script for Your Webinar Presentation?

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A successful webinar introduction script can help webinar presenters set the tone for their entire presentation, so it’s important to write it carefully. 

That doesn’t mean that you should take hours perfecting every word in your webinar introduction script sample—make sure that when you write a webinar script, it should be concise, engaging, and focused on the audience’s key point needs.

Your webinar script template serves a few roles. 

  • One is that it gets people easily and quickly up to speed on what you’re talking about. 
  • It also incentivizes to convince the audience that your entire webinar is worth their time. 

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Here are a few tips on how to write a great introduction script sample:

1.     Oen with a great hook

Hooks are short, compelling statements that interest audience members in what you’ll say next. They’re statements that convince them to buy your product or service. 

You can use them at the start of your webinar introduction script to get people’s attention immediately or at any point throughout your talk when you want their attention again.

You want to include a webinar hook in your presentation that gets across the following three points:

  • First, it should introduce an issue or problem your target audience faces.
  • Second, it should tease how solving this problem will benefit them personally.
  • Third and finally—it needs to promise concrete results if the listeners take action on what you have revealed during their participation in your webinar.

2.     Personalize your introduction 

By personalizing your webinar introduction, you’ll connect with potential participants who might be on the fence about attending. 

Here are some ways to personalize your webinar script:

  • Start with an anecdote that appeals to your target audience.

Personal anecdotes are often the best way to make your audience feel like you understand their problems, so if you have an anecdote that relates to your webinar presentation, include it!

  • Introduce yourself, talking about your name and any positions or achievements you want the audience to be aware of.

This is to give the audience a little bit of information about you, so they feel they know you to an extent.

  • You can also include information about your personal life or family so the audience can relate to you better.

For example, suppose your webinar agenda is about how much easier it is to manage a household with children using a vacuum cleaner. You could talk about how often your kids make messes and how hard it is to clean up after them.

  • Share some information about your life or a story about something that happened to you.

Doing this can help connect with your audience and give them insight into who you are. 

The goal is to make your webinar script have a human touch to it—even if you’re talking about a very technical topic, try to find a way to relate it to something personal.

3.     Provide an overview of the webinar content

Your objective should be to make your audience feel comfortable and eager to learn. To accomplish this, you must first explain what your audience will learn in the webinar.

After explaining the main points, you must tell them how long it will take them to complete the webinar.

Your webinar scripts must keep an element of mystery to keep your audience intrigued. Therefore, ensure that when you finish telling them what they will be learning and how long it takes, you leave some room for intrigue by not giving too much away at once!

4.     Emphasize the benefits of the webinar event

Make your audience members feel like they’re getting something out of the webinar. Make it clear what the benefit of attending the webinar will be to the audience’s time.

  • What will they learn? 
  • How will it improve their lives? 
  • How will it help them achieve their goals? 
  • Will they get advice from an expert?

Be specific about what you’re talking about, and make sure it’s relevant to your audience. If your audience doesn’t see the benefits of participating in the presentation, they won’t participate, and you will likely lose your audience and potential conversions.

5.     Explain how to access the webinar 

You may want to share copies of relevant content, links, or slides with your audience attendees so they can fully participate.

Be sure to give your audience detailed instructions on downloading and running any handouts or other materials that will be shared in the webinar—so they don’t have technical problems when it’s time for them to download and access those resources.

6.     Create a strong call to action

Let the audience know what action step to take next. This could be registering for a free trial or requesting more information about additional resources available.

The call to action should be phrased using the right words to sound like something they’d want – not just something they’re obligated into.

7.     Assume that participants know nothing

A webinar script should be clear and also contain all the important details the audience needs to know. If there is anything more frustrating than not understanding something someone says, it’s losing track of what they were saying mid-sentence because their words were too long or complex!

You don’t want your audience members walking away from a live event feeling like they have unanswered questions or are missing out on something important because they didn’t understand what was being said during the presentation.

The best way to avoid this pitfall during your live webinars is by using simple language (clarity), short sentences (conciseness), and plain words (transparency).

8.     Include questions and answers

Make sure you let your audience know that if they have questions, they should ask them throughout the presentation rather than at the end of it. That way, they’ll be more engaged and take in more information. 

Answer questions during the presentation, but keep going so you don’t lose momentum or make your audience impatient.

Don’t forget to answer those questions you might have forgotten to address during the webinar. If you forgot to give answers to any questions, you could always assure the audience you would send emails with answers to their questions later.

Here’s a sample webinar script template:

“Thank you for attending this webinar. Sorry if I could not answer all the questions—but rest assured that I will email you with answers soon!”

9.     Keep your webinar script short, quick, and simple

The audience needs to know the important points of the webinar in one or two sentences at best. Focus on key points and provide important takeaways to support your points.

If your script is too long, the audience will get bored and stop paying attention. Use bullet points to make your message easier and quicker for people to read. They’ll be more engaged that way!

The focus of the introduction is to create interest and desire in what you have to say—you want to reel them in and keep their interest.

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Creating Excitement in Your Webinar Script Template Without Sounding Scripted

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If your webinar introduction sounds like you’re reading from a script, people will likely tune out before you get to the good stuff. 

You can use these public speaking tips when writing your webinar script:

  • Read aloud what you’ve written so far—it’ll help you determine if it sounds natural or forced
  • Make use of a conversational tone
  • Try using humor (within reason)
Good Webinar Script Poor Webinar Script
A short, concise, and simple introduction Complex and long introduction
Webinar content is broken down into manageable chunks so you can easily read through it Written in long paragraphs
Has specific goals with relevance to your audience Has a vague webinar agenda
Has the audience hooked from the beginning of webinars


Opening Script Templates for a Live Webinar Presentation

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Writing the perfect webinar script that promotes your audience engagement can be difficult, so we’ve collected some sample scripts to help you.

The key points to writing live webinars script are:

  • Introduce yourself.
  • Introduce the topic.
  • Introduce the guest speaker, and if there is a live guest, talk about their background and why they’re qualified to speak on the topic.
  • Audience expectations and goals for webinar participation.
  • Format of the webinar: How long will it be? Will there be any breaks between sessions (if so, when)? 
  • Provide a brief overview of the topic and why it matters to your audience.
  • Explain how your webinar will help them address their needs or meet their goals. 
  • Give an incentive for attendance.
  • Give an incentive for staying.
  • Get your listeners’ attention by asking and allowing them to ask questions.

Sample webinar script you can use for your next event:

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[Begin webinar] Hello everybody, and welcome to today’s webinar. Thank you for joining us. I’m [host name from company name] and will be your introduction host for this presentation. [Insert a little background of the company and what it offers].

We have a fantastic show planned for you today, but before we start presenting, I’d like to review a few items so that you know how to participate in this event.

If you have any questions, you can post them in the chat window in your control panel. We will collect and address these during the presentation and the question and answers session.

During the next [webinars should be between 30-60mins], we will share insider tips on [introduce webinar topic and give a brief overview of the presentation and webinar goal]. 

I’d like to quickly introduce our guest speaker presenting for today, [name of presentation presenter]. She/he is an [area of expertise] and will speak on [webinar topic and agenda].

Let’s move on to the main presentation.

Q&A session

[Wrap up] Great! Thank you, everyone! We appreciate you being here. [Mention important announcements & call to action]. Thanks again for joining the webinar today. See you next time! [End webinar]

[Wrap up] Thanks, everyone. It’s been a great time having you here today! [Mention any important announcements & main call to action]. We will see you soon next time. [End webinar]

You can modify this script to suit your needs, but we have found that the framework it provides is ideal for the perfect webinar script.


So there you have it, how to write an interesting webinar script for the perfect introduction that will produce maximum audience engagement.

Remember to keep things positive and engaging, so webinar attendees feel like they’re part of an exciting community rather than just spectators.

We hope you found this helpful and will be able to write a webinar script that will make your next presentation more interesting for everyone involved! 

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