Promoting webinars in 2025 is essential, and these strategies can help you get through it.
More than 40% of webinar registrants don’t show up on the day of the webinar, making webinar promotions more important than ever. Promotions aren’t just for sign-ups—they also increase attendance, audience engagement, and results.
Promoting your webinar requires a thorough plan involving multiple channels and a three-part promotion strategy—before, during, and after the event. This guide will teach you how to do it step-by-step, whether live or automated.
Key Takeaways:
- Webinar promotions usually run for three weeks at most before the day of the event.
- Some common methods for webinar promotion are sending reminder emails, posting blogs and social media content, and running paid ads.
- Your work isn’t over after the webinar—you still need to create more content from your recent presentation for post-webinar promotions.
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1. Plan Your Webinar Promotion Timeline
Timing is everything when you want to effectively promote your upcoming event. Having a structured webinar promotion timeline makes sure you’re visible on emails, ad platforms, and social media channels.
You can try this calendar:
Two Weeks Before
- Launch a landing page to promote the event.
- Send an initial email invite to your email list.
- Create the event on Facebook and LinkedIn to generate more buzz.
- Begin creating organic social media posts for promotions.
A Week Before
- Share highlights and testimonials from past webinars to show your event’s value.
- Launch paid ads to reach your target audience.
- Write a blog post about your webinar topic and publish it on your website.
Day Before and Day of the Webinar
- Send reminder emails to your list with the calendar link.
- Post countdown stories and reels on social media.
- Make your message urgent to drive last-minute signups.
Pro Tip: Try using scheduling tools to schedule webinar promotions consistently.
2. Create a High-Converting Webinar Landing Page
The webinar landing page is the starting point of your webinar’s potential. It can convert traffic into webinar attendees, so don’t take it for granted.
Include these key elements:
- A clear webinar title that shows the benefits of attending
- Date, time, and time zone
- The platform where you’re holding your webinar
- Speaker bios to build trust among your audience
- Logos, media mentions, and security icons
- Testimonials from past webinar attendees
- A compelling call-to-action
Your registration page should work smoothly so people can input their information and reserve their spot without hassle. The number of webinar registrations can show your impact on your audience.
3. Promote via Email Marketing
Email marketing is excellent for webinar promotion, especially if you want to boost registrations and attendance rates. It helps you maximize attendance by sending personalized messages to your list of potential attendees. The right email sequences and timing can keep the audience engaged before and after the webinar.
Try this sequence:
Pre-Event
- Invite prospects by email with a personalized greeting.
- Share the benefits and what to expect in the upcoming webinar.
- Post countdown reminders for three to five days.
Last-Minute Reminders
- Send 24-hour and 1-hour reminders with calendar links.
Post-Webinar Promotion
- Share the webinar recording with the attendees.
- Include special discounts, upsells, and offers in the email.
- Attach a link to a post-webinar survey to get feedback.
Put urgency in your email subject line, such as live Q&A with guest speakers or the number of spots left, so your prospects will click it right away.
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4. Use Organic Social Media Strategically
Promote your webinar on your active social media platforms to remind people about your upcoming event and to be the talk of the town. Try these smart tactics:
- Release countdown posts as early as seven days before the event.
- Post behind-the-scenes teasers to humanize your business.
- Share polls and engagement prompts related to the webinar topic.
- Post reels and stories for quick reminders about the webinar.
Post on Facebook for community engagement, Instagram for countdowns, and LinkedIn events for thought leadership.
5. Run Paid Ads for More Targeted Signups
Paid ads can reach new potential attendees when promoting webinars. These people may be your target audience, but they haven’t been following you yet. Yes, paid ads cost some bucks, but they can take your promotional efforts to the next level.
Recommended channels include:
- Facebook and Instagram Ads: Use them to retarget visitors who have yet to convert to regular customers. Use lookalike audiences from past webinar registrations.
- LinkedIn Ads: Use this platform for B2B campaigns and narrow down your target by job title, industry, and company size.
- Google Ads and YouTube Preroll: These platforms are best for exposing your brand for the long term and making your webinar visible to more users.
Track your ad’s performance with tools for social media analytics and adjust your webinar promotion strategy accordingly.
6. Leverage Influencers, Affiliates & Partners
Use your network to promote your webinar effectively. Invite industry experts, influencers, affiliates, or partners to help you advertise upcoming webinars on their social media networks.
Try these steps for an effective webinar promotion strategy:
- Offer swipe copy and branded images for effortless sharing.
- Provide referral links to track sign-ups from each of your partners.
- Offer incentives to your partners to encourage more promotions.
This webinar promotion strategy can expand your reach with minimal effort and deliver your webinar content to a wider audience.
7. Put Your Webinar on Event Directories
In webinar marketing, free exposure is an important asset. Putting your webinar in the event directories gives users access to educational and professional events. You can list your webinar in platforms like Meetup, Eventbrite, and LinkedIn Events to attract a highly interested potential audience and make it visible across many channels
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8. Engage Live Viewers During the Webinar
Live audience engagements keep the webinar running. Once the date arrives, keep your participants active to ensure they retain information, boosting webinar attendance and setting the tone for future webinars.
Try these tips:
- Start the pre-webinar engagement with a fun poll, trivia, or catchy music.
- Keep the conversation flowing with polls and chats.
- Acknowledge attendees while they’re in the webinar.
- Open the floor for attendees to share their opinions, thoughts, and experiences with relevant hashtags on their social media profiles.
The more you keep the webinar engaging, the more likely your attendees will come back to your future events.
9. Don’t Forget Post-Webinar Promotion
When the live session ends, you can still promote your webinar content to gain more revenue and make more impact. You should:
- Email the webinar recording to those who didn’t attend the event to keep them in the loop.
- Retarget ads to re-engage your registrants.
- Turn your content into a blog post, a short video series, and a downloadable lead magnet to promote your webinar and gain views for on-demand streaming.
- Add the webinar to the central webinar library so every single one of your audience can access it.
Post-webinar promotions are essential to promote upcoming webinars and avoid losing your established audience.
Run Your Webinars with StealthSeminar Today
Your webinar needs the right digital marketing strategies to succeed. Promoting it through email marketing and paid ads can increase the number of attendees and reach a broader audience. The earlier you promote the webinar, the better results you can get.
And what better way to promote your webinars than using StealthSeminar? Our seamless and functional features help you deliver webinar content to your audience wherever they are. Try it today!
Frequently Asked Questions
When should I start my webinar promotions?
Start promoting your webinar two to three weeks before the event date on email, ads, and social media to build momentum.
How do I get free webinar attendees?
Use partner promotions, email marketing, and organic social media posts to reach your audience without spending a dime.
Can I use paid ads for webinars?
Absolutely! Paid media can boost your registration numbers and promote your webinar to a new audience.
When should I run my webinar?
Hold your webinar midweek or Tuesday to Thursday, late mornings or early afternoons. Most of your attendees are awake at those times.
