Today, most businesses are missing out on the great value offered by on-demand, automated webinars. The key is to create evergreen webinars that will remain relevant for years. Choose an appropriate topic, structure, and recording – and surely, you will generate new leads. And when you use the best evergreen webinar software like StealthSeminar, along with proven tips for creating evergreen webinars, you can bring in profitable links and referrals.
Table of contents
Why Do You Need Automated Webinars?
Attract More Leads
Increase Brand Awareness
Generate More Income
Tips for Creating Automated Evergreen Webinars
Choose the correct webinar format
Create a script
Use visual materials
Avoid Technical Errors
Customize essential pages in your webinar marketing funnel
Some of you asked if I had any tutorials for StealthSeminar. Yes, we have tons inside. Check out this video on how you can set up a webinar replay on autopilot with this user-friendly software: Setting up a simple automated webinar replay event.
Now that you’ve discovered how to automate your webinar session using StealthSemminar, it’s time to plan your next event. In this blog, we’ll share the best practices for creating evergreen automated webinars:
Why Do You Need Automated Webinars?
Automated webinars have the power to impact businesses positively. Yet, not everyone is aware of their advantages. If you haven’t been automating your webinars, here are the top reasons to start doing it.
Attract More Leads
To keep attracting quality prospects, you need to be consistent with your lead generation strategies. These tactics include hosting webinars. But with all the business responsibilities you have, it’s hard to keep producing content all the time.
Through automated webinars, you can constantly attract quality leads. You don’t even need to make extensive efforts.
Increase Brand Awareness
Automating webinars mean constant exposure. If you keep getting attendees and having the opportunity to express the value of your brand, more people will recognize you. It can help you stand out among your competitors.
Generate More Income
As long as your content is accessible online, you can keep earning viewers. Plus, people who can’t attend your scheduled event will have another opportunity to take part. Since more and more potential customers can attend your webinar, you’ll have a higher chance of conversions. You can keep generating more income without even having to create whole new webinar content.
Tips for Creating Automated Evergreen Webinars
It’s important to do your automated evergreen webinars the right way. It will help you achieve automated lead generation, audience engagement, and business income.
You can create relevant content and establish an effective webinar system with the following tips:
Choose the correct webinar format
Before you get started recording your content, you first need to choose the correct format. It will ensure that your content will be appropriate for your webinar plans. Generally, there are three basic formats to choose from:
- Single speaker – for small audiences
- Interview – for subject matters that involve an expert or professional knowledge
- Panel discussion – for conferences that involve many presenters
Another format you may consider is an on-demand webinar. This format features product demonstrations and case studies.
- Product demos – great for educating consumers or training employees about how to use certain products
- Case studies – good for featuring real customer stories. For instance, how certain products and services have solved their problems
Create a script
Even if you produce recurring automated webinars, you still need to come up with a script. By creating one, you can lessen the possibility of committing mistakes and reshooting. It will help you save a significant amount of time. Plus, ensure that you highlight your message to your target clients.
Since writing a webinar script requires planning, you need to do it ahead of time. A good webinar script will include a short introduction of the webinar speakers and what attendees must expect. It may also consist of a Q&A section, as well as a thank you message, at the end.
Use visual materials
People usually process graphics a lot faster than when reading texts alone. So, it would be great to add visual content to help your audience understand your message quicker. Aside from that, it will help your attendees remember your message longer and keep them engaged during the entire webinar.
For instance, you can create attractive infographics that highlight relevant data and evergreen content you want to talk about. You can also add animated GIFs to make your evergreen topic and automated webinar more interesting.
When you make your visuals appealing, it can make your webinar more attractive and drive you to higher conversion rates.
Avoid Technical Errors
Aside from making a flawless script, it’s also critical to avoid having technical errors. Your webinar will be constantly watched by a large audience, and the content you make reflects your brand. Thus, as much as possible, ensure that it will look professional to impress your target clients and earn their trust. Besides that, use good lighting to create the perfect atmosphere that will keep your audience watching.
Customize essential pages in your webinar marketing funnel
Businesses in almost every industry have high competition. So, you need to stand out by taking advantage of all the available tools to drive traffic to your webinar. You can do that by customizing the following landing pages:
- Webinar registration page – this is the first thing that your potential audience sees when they click your link. Thus, make sure to use it for your brand’s benefit. You can include the course overview and testimonials of previous webinar attendees. It will catch their interest and convince them to attend.
- Thank You page – As a business owner, it’s essential to build customer relationships and show appreciation. You can do that by creating a visually appealing Thank You page. Besides that, this landing page must include pertinent information. Plus, relevant keywords to promote your webinar recordings.
- Event page – This is one of the most important pages where the live webinars and on-demand webinars take place. It allows you to send tailored follow-up emails to suit your client’s status. So, take advantage of this page and persuade your attendees to turn into customers.
Making your webinar evergreen will help boost your online business. At the same time, it will address writer’s block and content gaps. Setting up an evergreen webinar funnel using the best webinar platforms ensures that your evergreen content can be watched anywhere and anytime. Don’t forget to add your webinar link to your social media posts. It will attract customers who missed out on your live webinar.
Also, these articles might help:
Creating a Successful Webinar
Editing Your Webinar Registration Page
Scheduling Your Webinar
How do I add a call to action button during my webinar