Automated webinars are presentations that you can run with little to no effort. You can use them to make anything from marketing materials to training sessions. They’re perfect for online meetings as well!
These webinars are also easy to make. All you need to do is create a video, upload it, and schedule it on the times and dates you want it to be broadcast.
Given the flexibility and ease of evergreen webinars, more and more businesses are using them. You, too, can create your own webinar to help you reach your business goals.
Why an Automated Webinar is Your Key to Business Success
A pre-recorded video is a hit among businesses because of these advantages:
You Can Make the Best Webinar Possible
Even if you practice, a lot of things can go wrong during a live webinar. So if you want to make sure that your presentation is polished and perfect, then an evergreen webinar is the way to go.
With this, you can record as often as you want until it’s 100% perfect. You can also use a webinar platform to edit the reel and add slides and images.
You Can Create Pre-Recorded Webinars Whenever, Wherever
Compared to a live webinar, you can create an automated one whenever you wish. You can make one during the nighttime, on the weekend, or even when you’re on vacation.
You Don’t Have to be Present to Host a Webinar Recording
Live events require you to be present every single time, especially if you have multiple presenters. That’s not the case with webinar automation.
Your presentation will play as scheduled, even if you’re not around. All you need to do is set the schedule with a webinar software, and you’re good to go!
Since your recordings run on autopilot, you have more time on your hands. You can use this to grow your business or spend more time with your family and friends.
You Can Play Webinar Sessions Repeatedly
Live streaming free webinars entail a lot of work. You need to prepare the topic and script and rehearse well before you present.
In case you want to run another one, you have to repeat the entire process. You also need to pay the host again, which can hurt your wallet in the long run.
You don’t have to worry about this when you make on-demand webinars. All you need to do is produce one, and you can play it over and over again.
There’s no need to prepare every single time like you would with live webinars. Think of all the time and money you’ll save!
You Can Run Just-in-Time Webinars 24/7
If you’re running a business, you need to have extensive local and international reach. Running a live event is an excellent way to achieve this, but how about the webinar attendees from the other half of the globe?
This is why hosting a recurring webinar is better for your business. You can run them 24/7 so that everybody who wants to watch it may do so.
With popular webinar platforms, you can extend your marketing reach with minimal effort.
You Can Use Effective Webinars to Build Your Sales Funnel
Businesses love pre-recorded sessions because they can be used to build a sales funnel. In fact, it has helped many B2Bs acquire a whopping 500-1000 leads per session!
Like them, you can use this HD video to achieve better sales. With live and automated webinars, you can draw potential buyers from one funnel to the next.
Automated Webinars = Automatic Income
Apart from helping you build your funnel, webinars can be an easy source of revenue money. A lot of people will pay for paid webinars, especially if they’re insightful and helpful.
The key here, of course, is to make a presentation of high value to the viewers. Using the right webinar software platforms will help, too!
How to Make an Automated Webinar to Boost Your Business
If it’s your first time creating webinars, fret not. Outlined below are all the steps you need to take to produce one.
Step 1: Plan the Key Webinar Features
Running an automated webinar is different from live streaming. As such, you need to keep these things in mind:
It’s vital to choose the right topic. This will attract more people to your webinar event, increasing your chance of converting them.
When picking a topic, it’s best to:
- Read through the past webinar session. Revisit your webinar rooms and browse through the live chat. You can use the frequently asked questions as the jump point for your next production.
- Visit your blog. Explore your blog and those related to your niche. Look at the posts that earned the most engagement on social media platforms. Read those with a lot of questions, too. These posts should help you generate a lot of ideas for your topics.
- Talk to your sales team. What marketing features will help them sell the product more? Focusing on the pain points and how to move them through the sales cycle should help you pick the perfect topic.
- Use your eBook. If you have launched an eBook, you can cover its central topics. Not only will this draw more clients to your webinar room, but this could also lead to more eBook downloads.
- Look at the new trends. Are there novel developments in your industry? You’re sure to attract many viewers when you give a bird’s eye view of these breakthroughs.
Type of Presentation
How will you go about with your production? Are you going to use slides or videos? Will you present 100% of the time?
You can do either or both, just like hybrid webinars. As long as you have the right webinar platform, you can alternate between these formats seamlessly.
Step 2: Prepare Your Online Seminar
Now that you’ve decided on the topic and presentation type, it’s time to proceed with these preparations:
Webinar Outline and Script
It’s essential to include all the features or items that viewers need to know. This, however, shouldn’t mean a lengthy script.
It’s important to keep your presentation short and sweet. For best results, you need to keep the run time between 30-40 minutes.
If you can’t cram the topic within this timeframe, you should divide it into two or more parts.
Just like your script, your slides need to be concise. So as you make one, keep in mind to:
- Create or use an original template.
- Put only one idea per slide.
- Keep the text slim. Use a lot of white space instead.
- Use bullets.
- Graphic elements and pictures make for good bullet alternatives.
While a webinar is used as a marketing automation tool, the success will depend on your pitch. For best results, try the intro-info-buying information format.
Step 3: Record and Edit Your Presentation
You can use various paid and free webinar platforms to record and edit your presentation. Some allow you to tape the entire screen, while some only permit a portion.
It’s hard to choose from the best webinar platforms out there, so we have listed the top eight options here.
Step 4: Upload Your Video to a Pre-Recorded Webinar Software Program
Now that you’re done recording, it’s time to upload it on an automated webinar service.
Remember: the best webinar software will help you achieve success. As such, you’ll want something that offers:
- Free trial
- Screen sharing
- Unlimited HD webinars
- Live chat (public or private)
- Interactive polls and surveys
- Free training material or videos
Step 5. Use the Webinar Tools Available
The best webinar platform will offer features that’ll make everything easier, such as:
A lot of people disregard registration pages, but they should not. It’s a way for you to collect the information you need for marketing.
Webinar Landing Page
This, too, will help generate more sign-ups for your page. With the right webinar tool, you can create pages that are attractive and compelling.
A good webinar platform will give you reports on your presentation’s performance. You can use this to improve both your automated and live webinars in the future.
Step 6: Schedule Webinar Presentations Accordingly
Now that you have your automated pre-recorded webinars ready, it’s time to schedule them.
When it comes to hosting webinars, make sure to follow these tips:
- Set it on Thursday or Wednesday, as it generates 25% and 24% attendees, respectively.
- 11 am is the best time to run your webinar, followed by 2 pm.
- Schedule on-demand webinars so attendees can watch them during their free time.
Step 7: Take Advantage of the Marketing Features
The best webinar platforms will do more than host and schedule your video. They can help market it, too.
For best results, use an automated webinar software with a marketing webhook. That way, you can integrate it with your CRM, tech tools, and other programs.
Automated webinar features make them a hit with many businesses. They’re easy to make and just as easy to host.
With the help of your webinar software, you’re sure to generate more leads and sales in no time.