I know the most popular type of webinar is a ‘live’ presentation, where you give the presentation in real time. It’s the way you’ve always done it because you think you simply have to be there while your webinar is being held.
What if I told you that you could save time and be more productive (or take a vacation) while your webinar goes on merrily without you? It would be pretty cool to think that you don’t even need to be there, talking through your slides and answering question after question or responding to every comment.
It’s true. And it is the power of the Automated Webinar. You can be sitting on the beach while your customers or clients view your webinar. And in many ways, you can deliver a better presentation this way. Sounds crazy? Here’s why it’s not.
Read on to learn more about the following:
- The benefits of hosting automated webinars
- The importance of using the automated webinar platforms
- Six tips for creating interaction during the webinar
5 Reasons to Choose Automated Webinars
Here’s why businesses must opt for automated webinars as a method of communication and marketing:
Better control over the environment of a pre-recorded webinar
You can set the rhythm of the conversation and make sure you don’t have any technical difficulties in real time that cause you embarrassment or loss of sales.
Plus, have you ever been really tired on the day of a webinar? Who hasn’t? I’ll be the first to admit, it can be tiring trying to run a business. And sometimes it shows when I’m talking to clients.
When you pre-record your performance, you can be sure you’re happy with it. You can re-do any awkward phrases or miscues and move on.
Automated webinars can be recorded and played back at any time. And this makes them much more accessible to a wider audience. Anyone who may have missed the live event can watch the recording at their convenience; thus, increasing the reach and impact of your presentation.
And since they allow you to reach a large audience in a short amount of time, you can be more productive as you can get your message out to a large number of people in a short amount of time.
Automated webinars are much more cost-effective than live webinars. They do not require a physical venue. That means businesses can save money on venue rental, equipment, and other related expenses.
Easy to use
Automated webinars are easy to use. Also, the technology behind them is user-friendly. This means that you do not need to have any technical expertise to create and host a webinar.
With an automated webinar platform like StealthSeminar, you can run your pre-recorded webinars as if they are live events; thus, leveraging your time whilst generating automated income. You can also set up your webinar scheduling repeatedly, and in the manner you desire.
Better data collection
Automated webinars allow you to collect data on your audience, such as their demographics and engagement with the presentation. These pieces of information can be used to improve future webinars and help you make more informed decisions.
Automated webinars offer plenty of benefits to businesses. But there’s something very important you need to know about webinars: interaction is crucial to conversions. So, how do you create interaction when you aren’t even there? Sounds like a magic trick, I know. But it’s not. That’s why I created these six ways you can create interaction with attendees:
6 Ways To Create Interaction On Your Automated Webinar
1) Create a poll
One of the most effective ways to create interaction on your automated webinars is by using polls and surveys. These can be integrated into your automated webinar platforms, allowing attendees to provide feedback, share their opinions, and answer questions.
It can be for anything you can imagine. Plus, people like offering their opinions to see where they fall in the group. Make the question fun. I like to give polls throughout the webinar, at least two or three spaced throughout. You can also reinforce your talking points and sales pitches in the questions you create. Doing so will create a two-way conversation and makes attendees feel like they are part of the presentation.
2) Quick help
This is where you spontaneously appear to give a link to answer a question. Sometimes I like to “pop in” to the screen and offer a bit of quick help for attendees. Now, of course, I’m not really there, but you can insert quick help moments that will apply to all attendees. This is a way to also show how you can help solve several problems.
3) Quick links to resources
People always want more resources. If you’re helping people build WordPress sites, pop in with a link to an article you wrote on choosing the right one.
When you create an automated webinar, include a slide or segment that introduces the resource. You may also verbally mention the resource and emphasize its relevance to the topic at hand. Encourage webinar attendees to access the resource by highlighting its benefits and explaining how it will help them in their website-building journey.
Providing valuable resources during the webinar will help you demonstrate your expertise and provide added value to attendees. This can help to establish your reputation as a knowledgeable and trustworthy source of information, leading to increased engagement and participation in future webinars.
4) Answer questions
If you’ve given this presentation before, you know the common questions people ask. Build in those questions in the webinar, and provide those answers in ‘real time’ so the viewer sees the interaction.
5) Re-phrase comments that you have had before
Take past comments and feedback and turn those into questions that pop up in the webinar.
Program the questions to pop up during the webinar. The best automated webinar software will allow you to set them up to appear at specific points during the presentation. They can be displayed as text, images, or even videos.
Moreover, you can encourage attendees to respond to the questions by offering incentives, such as a free resource or a discount on future on-demand webinars.
6) Offer a call-to-action
After the webinar, encourage attendees to take action. These include signing up for a follow-up call, downloading a resource, or sharing their thoughts on social media. This can engage attendees and persuade them to stay connected.
These are just a few of the tools that you can use to create a more interactive webinar with your attendees. Do you have your own ideas or webinar automation tips? Feel free to share them with me and the rest of our online marketing revolution!