Businesses are seeking methods to connect with their audience and drive sales. One such method that is gaining significant traction is the automated webinar.
Imagine delivering a compelling presentation to potential customers any time of the day, regardless of your availability. Automated webinars make this possible by allowing you to pre-record your content and schedule it to run automatically.
So, why should you be using automated webinars to sell your stuff? Let’s break it down:
- Reach a global audience without lifting a finger
- No need to worry about time zone differences or scheduling conflicts
- Nurture leads while you sleep, educating them about your product or service
What is an Automated Webinar?
The rise of virtual engagement is undeniable. A recent study by the Content Marketing Institute found that 64% of B2B marketers used webinars, virtual events, or online courses within the last 12 months.
If you love to go on a vacation and still want to sell webinars, an automated webinar is an ideal option. Automated webinars are pre-recorded presentations that run on autopilot at specific times or whenever someone registers. They mimic the feel of a live webinar, complete with presentations, calls to action, and even chat functionality.
Here’s how it works compared to live webinars:
Live Webinar | Automated Webinar |
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Benefits of Automated Webinars
Imagine a tireless salesperson who works around the clock, closing deals even while you sleep. That’s where automated online events become a game changer!
Here, let’s delve deeper into three key benefits:
Scalability
Unlike live webinars, which require the presenter to be available for each session, automated webinars allow you to reach an unlimited number of attendees.
Once you’ve created and set up your automated webinar, it can run multiple times a day, every day, for as long as you like. This means you can continuously attract new leads and nurture existing ones without the need for repeated live presentations.
Consistency
Automated webinars ensure that your audience receives the same high-quality presentation every time.
In live webinars, the quality can vary depending on the presenter’s performance, internet connection, or other unforeseen circumstances. With automated webinars, you can perfect your content and edit out any mistakes. This consistent quality helps in building a strong and reliable brand image.
Time Efficiency
An automated webinar saves you a significant amount of time. Once you’ve invested the time to create and set up your webinar, the process runs on autopilot.
Here are a few ways webinars enhance time efficiency:
- Reduced repetition. You no longer need to repeat the same presentation multiple times. This allows you to focus on other important tasks like marketing, customer support, and business development.
- 24/7 availability. An automated webinar can be scheduled to run at any time. This means you can generate more leads and sales even when you’re not actively working.
- Streamlined follow-up. With an automated webinar, you can set up automated email follow-ups and reminders. This ensures timely communication with attendees and helps nurture leads without requiring manual effort.
Global Reach
Automated webinars allow you to expand your reach beyond geographical boundaries. Here’s how they help you tap into a global audience:
- Convenient scheduling. You can schedule webinars to run at times that are convenient for different time zones. This ensures that your international audience can attend without having to adjust their schedules.
- On-demand access. Many automated webinar tools offer on-demand access. In fact, webinars that can be accessed on demand have been shown to boost sign-up rates by 43%.
- Language and localization. Automated webinars allow you to create localized versions of your presentations.
How to Create an Automated Webinar Funnel
Creating an effective automated webinar funnel involves crucial steps, from selecting the right platform to automating the process.
Here are steps to help you get started.
1) Choose the right webinar software
The choice of an automated webinar platform can make or break your online event. A good platform should offer robust features, ease of use, and excellent support.
Among the best automated webinar software include StealthSeminar. It’s the best automated webinar platform, as it offers a comprehensive set of features.
StealthSeminar can:
- Set up webinars to run at specific times or on-demand webinars
- Include features like live chat, polls, and Q&A to keep your audience engaged
- Seamlessly integrates with CRM tools, email marketing platforms, and payment processors
- Provides detailed reports on attendance, engagement, and performance
- Offers a customizable webinar registration page, email notifications, and webinar interfaces
2) Plan Your Webinar Content
Understanding your audience is the first step. Consider demographics, interests, and pain points.
Additionally, clearly outline the main points you want to cover in your webinar. Highlight your product or service’s unique value propositions and ensure these are woven throughout your presentation. This keeps your message focused and relevant.
3) Create Your Webinar Content
Recording your webinar presentation is one of the most critical steps in creating webinar content. A polished and professional recording can make a significant impact on your audience.
Some tips for creating engaging online video content include:
- Invest in quality audio and video equipment.
- Ensure good lighting, using natural or professional lights.
- Speak clearly and naturally as if talking to a friend.
- Practice your presentation multiple times.
- Use stories and examples to illustrate points.
- Include high-quality, relevant visuals.
- Maintain a consistent design in your presentation.
- Break information into bullet points.
- Make headlines clear and descriptive.
- Use visuals to complement your spoken words.
- Schedule Q&A sessions to address questions.
- Use polls to gather feedback and engage the audience.
During webinars, polls typically have a conversion rate of 50% to 55%. And the best-performing polls reached conversion rates of 60% to 65%.
4) Automate the Webinar Process
Automating your webinar process can save you time and ensure a smooth experience for your audience. Once you’ve recorded your webinar and set it up, you can schedule it to go live at specific times. It also allows attendees to watch it on-demand.
The best-automated webinar platforms, like StealthSeminar, make it easy to set these schedules. So you can plan everything in advance and let the automation handle the rest.
To get the most out of your webinars, consider when your audience is most likely to be available. Test different days and times to see when you get the highest engagement. In fact, Tuesdays, Wednesdays, and Thursdays tend to experience greater success regarding conversions.
For a global audience, think about scheduling webinars to accommodate various time zones. Also, consider running multiple sessions at different times to maximize reach and attendance.
5) Craft Effective Follow-Up Sequences
Effective follow-up sequences are essential for turning your webinar attendees into paying customers. In fact, 35-50% of webinar sales go to the vendor who first responds.
Send a confirmation email
To start with, send a confirmation email immediately after someone registers for your webinar. This email should:
- Thank them for registering – Make them feel appreciated right from the start.
- Provide details – Include the date, time, and a link to join the webinar.
- Set expectations – Briefly describe what they will learn or gain from attending.
Example follow-up template:
“Thank you for registering for our webinar, ‘Boost Your Revenue with Automated Webinar Funnels’! We’re excited to have you join us on [Date] at [Time]. In this webinar, you’ll discover how to leverage automated webinars to increase your sales and reach a global audience.
Send a series of reminder
Next, send a series of reminder emails leading up to the webinar. Remind them why they signed up and what they will gain.
Example follow-up template:
“Just a reminder that our next webinar, ‘Boost Your Revenue with Webinar Selling,’ is happening tomorrow. You won’t want to miss these insights! Click here to join: [Link] Add this event to your calendar: [Calendar Link].”
Send a day-of reminder
Send a final reminder on the day of the webinar. Build anticipation and ensure they’re looking forward to it. Additionally, reiterate the time and include the link again.
Example follow-up template:
“Today’s the day! Our webinar, ‘Boost Your Revenue with Automated Webinar Selling,’ starts in just a few hours at [Time]. We’re excited to share these powerful strategies with you.
Send a post-webinar follow-up
Immediately after the webinar, send a thank-you email to all attendees. This email should:
- Thank them for attending.
- Include a link to the webinar recording.
- Offer additional resources: Share related articles, ebooks, or guides.
Example follow-up template:
“Thank you for attending our webinar! We hope you found it valuable. If you missed anything or want to rewatch it, here’s the recording: [Link].
Integrating your webinar platform with CRM tools can streamline your follow-up process. You can automatically track attendee behavior by syncing your webinar data with your CRM. This integration allows you to see which leads are most engaged.
6) Market Your Automated Webinar
First, utilizing social media platforms like LinkedIn and Twitter can increase your webinar’s visibility. Also, leveraging SEO strategies for webinar landing pages is an effective way to reach not just your warm audience but also your dream clients.
Additionally, collaborating with partners and influencers who share your target audience can extend your reach. These partnerships allow for cross-promotion through newsletters and social media posts.
Lastly, your webinar landing page is the gateway for potential attendees. You can also place eye-catching CTAs throughout the landing page to guide visitors toward registration. There are webinar landing page examples available and free templates to generate leads.
7) Sell Through Webinars
Webinars are a powerful tool for not just educating your audience but also converting them into paying customers.
First, capture your audience’s attention immediately with a strong opening. This could be a surprising statistic or a powerful story that relates to your offer.
Next, clearly outline the problem your audience is facing. Focus on the outcomes your audience can expect. Use bullet points or visuals to make these benefits clear and impactful.
Moreover, offer a special discount or bonus for a limited time to encourage immediate action. Limit the number of available spots or bonuses to create a sense of scarcity.
Lastly, social proof is powerful. Showcase testimonials from satisfied customers or case studies. Select testimonials from individuals or businesses relatable to your target audience.
8) Analyze Webinar Performance
Webinars offer a fantastic opportunity to connect with your virtual audience, educate them about your products or services, and ultimately drive sales. But how do you know if your webinars and online meetings are truly hitting the mark?
Key metrics to track:
- Registration rates
- Attendance metrics
- Engagement metrics
- Conversion rates
Pay attention to when attendees leave the webinar. If there’s a significant drop-off at a specific point, it might indicate a section that’s losing audience interest.
Also, by A/B testing different elements, you can identify the effective strategies for each aspect of your webinar. This structured approach allows you to optimize your webinars for better audience engagement.
Boost Your Webinar Sales
Now, it’s time to take action. Getting started with an automated webinar sales funnel might seem daunting at first. But with the right tools, you’ll be well on your way to success.
Imagine the convenience of having a webinar that runs on its own, bringing in leads and engaging with your audience. The initial effort will pay off as you enjoy the ongoing benefits of automation.
To make your automation even smoother, consider using the webinar automation tool – StealthSeminar. It’s a powerful platform that allows you to host automated webinars. With features, StealthSeminar can help you maximize the impact of your webinars.