Organizations are always looking to reach new attendees and engage with current audiences. A great way to do this is through webinars. They’re a great way to share information and build relationships with potential and existing customers. However, scheduling and hosting a webinar can be a lot of work. That’s where making them on demand comes in.
On-demand webinars drive high-quality, consistent traffic to your business at a fraction of the costs of live webinars. But people often asked, “what are on-demand webinars?” or “how to make webinars on demand?”
In this post, we will differentiate on-demand and live webinars, walk you through the process of making webinars on demand, and provide you with other useful tips and practices to set up an on-demand webinar and drive results.
Live Webinars vs. On-demand Webinars
A live webinar lets you interact with your audience. It gives attendees a specific date when they can join the live demo or event. Live participants can collaborate with you and other attendees through live chat messages. You have to start the event and allow people in so they can watch your live webinar.
With live webinars, your presence is required for it to run. It can be streamed to YouTube or Facebook. Also, you can use different features of the webinar room to make the live demo engaging.
On the contrary, an on-demand webinar allows attendees to watch the pre-recorded video disregarding the difference between their time zone and yours. It does not require you to moderate the webinar or let live attendees in. The webinar automatically starts once participants submit their names and email address. With a mouse click, people can be directed to a page to begin the webinar.
On-demand webinars require you to record the event in advance so you can share it with potential customers. But since the webinar content is based on the recordings, interacting with the audience during the event is not possible. However, you can display call-to-action buttons to grab the attention of your viewers and prompt them to take action.
The best thing about on-demand webinars is that the webinar can run smoothly for your audience, and there are no audio or internet connection issues. Also, it allows participants to decide when they have time to go to your webinar channel and watch your videos. On-demand webinars are certainly your best choice if you want to repeatedly share the same webinar content.
Benefits of On-Demand Webinars
Businesses can benefit greatly from hosting webinars. They can establish relationships with potential customers while boosting possibilities of conversion. Though live webinars are great options, participants may experience scheduling conflicts. As such, an increasing number of organizations are choosing on-demand webinars.
On-demand webinars offer the following benefits:
On-demand webinar content remains evergreen
Most live webinar topics do not bode well with time. The speaker might refer to specific events that do not fit well on other festivities.
Among the perks of opting for on-demand webinars is that they are evergreen content. They are pre-recorded, meaning you can keep your topics timeless.
And when you render an automatic recording of your live webinars, you can replay it for ages.
Make and save money
Hosting webinars is not cheap. You must spend on your equipment, editing service, speaker, and the cloud recording platform.
If you choose to host a live webinar, you may be flushing a significant amount of money down the drain.
With on-demand webinar presentations, you get to run them again and again. As a result, you can get lots of conversions and leads. Most importantly, you do not have to spend money on your on-demand recording registration. In the long run, you can save money and earn a significant income at the same time.
Require less work
Live webinars require lots of work. You must coordinate with the speaker, ensure that the equipment runs smoothly, and be attentive since you must moderate the live event and answer queries in real-time.
On the other hand, an on-demand webinar does not call for such preparations. Once your registration settings are up and running, you just have to wait for high-quality leads to pour in.
Help boost SEO
Search engine optimization is crucial to most businesses today. It improves your search engine rankings so you can attract customers to your website.
On-demand webinars are more likely to be ranked by Google and have a high probability of making it to the first page. They also have a higher clickthrough rate and can make site visitors stay on your page for more than 2 minutes.
Moreover, you can boost your SEO with your recording registration page by optimizing it so visitors will watch your on-demand webinars automatically.
How to Make On-Demand Webinars
Creating on-demand webinars may vary depending on the webinar platform you are using. But generally, you can choose a recording from your previous live webinars, use a YouTube video, or upload a pre-recorded video from your drive or computer.
If you are thinking of running live webinars, make sure to click “Record” or “Save” in the webinar options. This way, your presentations can be stored in the cloud or system automatically.
If you want to use a YouTube file, just enter its URL on the webinar platform and click “Add YouTube Video.” Make sure that the video file is either unlisted or public, not private.
But if you want to upload a video from your computer or drives, click “Browse Files.” Recording your webinar allows you to make it more polished. Once finished, just upload it on the webinar software. Don’t forget to tick schedule and modify the on-demand settings. This way, your audiences can watch your on-demand webinars whenever they want.
Regardless of the video file you use, make sure to preview your on-demand webinars to check if they run smoothly.
Best Practices When Creating On-demand Webinars
Follow these webinar best practices to record videos that can generate high-quality leads and drive results.
Chop up your webinar videos
Divide your recorded webinar videos into at least five-minute sections to create a digestible and quick content series. Share these pre-recorded videos on your social media accounts and lay out a clear discussion topic and webinar description that your audience can easily hop between.
By giving your audiences a library of small, accessible clips, you can continue to use the webinar content to entice customers and drive traffic to future live events.
Set up a webinar video hub
Setting up a webinar video hub is an efficient way to promote your on-demand webinar content. When all your on-demand webinars are in one place, interested individuals can easily find, navigate, and watch them. They will have the chance to discover topics that you have covered in the past, especially if you add a search feature.
By using a webinar channel, you can encourage further engagement and generate more leads. Ask your audiences to fill out an online registration form every time they want to watch your on-demand webinars, and you can gather these interested leads.
Publish webinar teasers
Engage your audiences before the event by publishing webinar teasers.
When creating webinar teasers, make sure to cover the key values for attendees and make them sound interesting.
You can send a video email to give attendees a sneak peek of the webinar. You may also use social media or engage your team to reach out to key accounts.
Stay in touch with the attendees
Follow up with the webinar attendees to thank them. Don’t forget to include a call to action, such as “Book a demo” or “Watch it again.”
Provide lots of free, relevant, and high-quality resources
Create a webinar resources section that includes an additional link and other useful content that participants can download or access to boost engagement long after the webinar. Relevant resources may consist of eBooks, blog posts, website links, and a link to the registration form for your other content and webinars.
Apart from resources, you must also add a chapter tab to allow attendees to jump to certain sections whenever they want. For instance, you can create a chapter for your presentations and Q&A portion. Doing so will create a smoother user experience and encourage increased views.
Implement CRM integrations
It can be time-consuming to measure on-demand webinar performance if you need to download data from a single platform before loading it to your own CRM. Fortunately, most on-demand webinars these days can easily be integrated with CRM. This means you can embed your webinars into your CRM so you can access your webinars and CRM data in one place.
Promote your on-demand webinars on different channels
Once you convert your live webinar to on-demand, don’t just send one email to your database. Instead, do your on-demand webinar promotion across different channels.
Sharing your on-demand webinar on your social media channels is a simple, cost-effective way to promote your content. You may also promote your cloud recording as part of your live online events. By referring back to your previous live webinar, attendees might be encouraged to view the on-demand versions. Take note that relevant on-demand content will continue to boost lead generation and drive results.
Repurpose your on-demand and previous webinar
Online events or live webinars cover a wide range of topics under a single motif or theme. Your main theme could be the basics of digital marketing, which covers several topics like social media channels, search engine optimization, and paid search advertising.
Several studies have shown that other methods of content delivery can be more efficient at delivering your message. Keeping audience engagement up throughout the webinars can be challenging. But there is a way to encourage increased views – that is, by repurposing your on-demand webinar.
The key to repurposing on-demand webinars is user-intent and topic-based keyword research. You have to use the smaller topics to divide your webinars into digestible content – best for audiences with a short attention span. You can embed the bite-size videos into the necessary sections on your website and make sure that they are discoverable by search engine crawlers.
Where to Use On-Demand Webinars
On-demand webinars are versatile, meaning you can re-use them whenever you want across the following channels.
- Landing pages – If your webinar is a part of a bigger program like an event or a product launch, you can stream it from that program’s landing page.
- Webinar channel – This is among the best places to stream and permanently store your on-demand webinars.
- Email – You can send promotional videos and teasers via email to encourage people to register. Also, the recording can be sent to the attendees.
- Blog – You can write an article to summarize the takeaways from the live demo and embed the on-demand webinars in your blog post for readers who want to watch the video regardless of their time zone differences.
- Social media channels – Digestible webinar content are optimal for Facebook, YouTube, and LinkedIn. Add a call to action to push people to view the full version on your website or webinar room.
On-demand webinar services will help entrepreneurs, educators, and marketers meet their customers on their own time. Viewers can also search for on-demand webinars and look for topics they are interested in whenever they want.
By converting your live webinars to on-demand, you won’t only provide higher-quality videos for a better user experience. You will also be giving your team an excellent resource to send to clients and prospects alike. Since an on-demand webinar is not restricted to a specific date, you can use and re-use the recording as your campaign material for as long as you want. This will help you become tactical with your marketing, automate certain manual processes, and determine the best target audience as you analyze your conversions.
With all the benefits that on-demand webinars can offer, there is no better time than now to start giving your webinars new life and make them on demand.