How to Write Webinar Script Openings That Will Keep Your Audience Hooked


“First impressions count.”

It’s an adage that applies to many things – webinar opening scripts included. Safe to say, the best way to keep your audience hooked is to have a killer webinar presentation opening.

Whether you are new in the field or a professional who has seemed to run out of webinar script opening ideas, this guide is sure to help you out.

Why You Need to Write a Webinar Script Opening

It’s no secret that even the greatest of public speakers make use of scripts.

Take the case of the late Apple founder Steve Jobs. Even if he knows that the people will listen to virtually whatever he says, he still follows a well-crafted opening script.

So, what do we take from this?  The importance of planning, of course!

Even if you know the subject matter and its key points like the back of your hand, it’s best if you prepared your webinar opening scripts beforehand. Improvisation can lead to mistakes that will reflect poorly on the webinar. To make matters worse, this may prod the webinar attendees to leave early on in the game.

But aside from these, a good webinar script offers a few advantages. For one, a webinar introduction script allows you to cover all the bases, so you don’t miss something. It can also serve as a guide that will help you create a more organized output. Finally, a well-written script can prove invaluable when you are preparing your slide deck for your webinar content.

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How to Make Webinar Opening Scripts That Work

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It Starts with a Greeting – and Some Gratitude

Whether you host a live or automated webinar, you just don’t dive right in. It’s like going into the middle of the movie without knowing what led to the story arc.

That said, the best webinar starts with a good greeting. After all, this will be a key deciding factor on whether they’ll stay for the presentation or not. Here’s a short cheat sheet for writing your introduction for your webinar script

As this webinar introduction script will set the tone for your presentation, you need to sound welcoming, preferably using a conversational tone. You should also run a quick thank you right at the beginning – compared to saying it just at the end.

Remember, your audience decided to forego some things to view your webinar. It would help if you acknowledged their efforts in doing so.

How do you convey a friendly tone with some gratitude? Well, you could try this sample webinar introduction script template:

“Hello, everybody! Welcome to this webinar, ‘Creating Successful Webinar Funnels.’ Thank you for spending some time with us today.”

Give Them a General Idea of the Presentation

If you don’t like going to a webinar marketing program unprepared, then you have to assume that your viewers don’t want this as well. You want your spectators to have a clear idea of what you have in store for them – and this is something you should include in your webinar opening scripts.

If you’re going to have an “Ask a Question” portion or a Q&A activity, then you have to inform your audience right away. If you don’t, there’s a great chance that no one will participate in your activities. They’ll be caught off-guard, after all.

Also, let them know if you’re recording the discussion or providing a copy of your webinar slides. This will enable them to concentrate more instead of just scribbling or taking down notes of your lecture.

Here’s a good sample webinar script template:

“If you have any questions or clarifications about my talk, feel free to type it in the box below. I shall get back to them right after my presentation. If by any chance you miss on some important points, worry not as we will give you a copy of the webinar script right after.”

Encourage Social Media Sharing

About 50% of the global population makes use of social media. So apart from the Q&A portion, another way to keep your spectators engaged is to encourage them to share their thoughts on social media.

Let them know which channels you will use throughout the webinar. Don’t forget to let them know about your hashtag as well.

Try to add this sample webinar script to the one above:

“You can also reach us via Twitter through my handle @AnnieSmith111. Don’t forget to use the hashtag #webinarfunnel.”

Launch a Survey

Interacting with your audience is the best way to keep them glued to your webinar content. Don’t forget to ask them a question and make sure to launch a survey afterward.

Here’s a good example:

“Hi, guys! I just want to make sure that you’re hearing me clear and well. Send your answers below and let me know if there’s anything we could do for you.”

Remember, some viewers may be a little apprehensive, so it’s up to you to initiate the dialog. At the same time, this participative intro will help you address any technical problems, especially if you’re hosting a live webinar.

If you want to avoid this kind of hiccup, then you should consider pre-recording an automated webinar.

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Make Them Stay

Even if the audience went in the webinar with you, there is no assurance that they will stay up to the end. Whether it’s a perfect two-minute webinar or an hour-long one, you should give a compelling reason to make your audience stay.

Webinar presenters need to give a good backgrounder of their credentials. Give a rundown of your qualifications, and state the reasons why they should stay until the end.

The same applies if you’re the moderator – you want to give a good buildup for your guest speaker.

Informing your viewers about your webinar’s agenda will also help convince them to stay. Remember, they signed up because they want to learn something that could address their problems. As such, make sure to stick to your webinar topic, or else you may see your spectators logging off one by one.

Here’s a sample webinar script template you could try:

“Hi! I’m Annie Smith. I have been a marketing specialist for Google for ten years. If you have a hard time recruiting registrants, then you’ll definitely benefit from my tips on creating an effective webinar funnel. At the same time, I’ll give you some pointers on creating an interesting webinar script for your viewers.”

Keep it Short and Sweet

While there’s a lot of essential things that you should include in your webinar script, you should keep them short and sweet.

Generally speaking, the general introduction should last anywhere from 5 to 10 minutes. You don’t want to write a webinar script opening so dragging that will make the viewers leave right out of boredom.

At the same time, giving a 20-minute intro for a 60-minute webinar will deprive the audience of the time they need to ask a few questions.

The time element is also one of the primary reasons why you should have a webinar introduction script. Going spontaneous is not necessarily good, as you may end up rambling. This could take a good chunk of your webinar time, which could impact the length of the Q&A session for your viewers.

Remain Friendly

While webinar opening scripts are necessary, the tone you convey is just as vital. You’d want to sound friendly, not like the professor you’ve been dreading in Econ 101. This is especially the case if your presentation is a bit technical or complicated.

A friendly tone can make your audience feel welcome, which will surely motivate them to stay for the rest of the webinar.

Make sure to pace yourself too – you’d want your viewers to catch everything you said. This will earn you some brownie points and an opportunity to host a webinar again!

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Closing Webinar Scripts That Work

Like any movie, the webinar’s buildup (introduction) should lead to a good ending (conclusion).

So apart from writing an enticing webinar opening script, you should seal the deal with a strong closing webinar script. After all, 42% of attendees convert after watching a good webinar marketing presentation.

As with articles, you need to have a strong call to action at the end of your webinar. You could include links or URLs for signups. Don’t forget to answer questions you might have left unaddressed during the webinar.

“Thank you for attending this webinar. Sorry if I was not able to answer all the questions, but rest assured that I will email you guys with the answers. Again, if you wish to learn more about creating an effective webinar funnel, make sure to click on the link below.”

Some Other Tips

While having the perfect webinar script is valuable, other subtle preparations can make your automated webinars phenomenally successful.

  • Practice makes perfect. You may be a seasoned speaker, but this doesn’t mean you are immune to errors or technical problems. The best way to ensure that your webinar runs smoothly is to do a practice run. Include all the elements you are going to use in the presentation –technicalities included. This will give you ample time to troubleshoot issues that may affect your webinar.
  • Pick the right time. You can get the highest number of participants (22%) by hosting your webinar at 11 AM PST. The next best slots are 10 AM PST (19%), 9 AM PST (13%), 12 noon PST (10%), and 8 am PST (9%).

Now that you know the basics of making webinar opening scripts, it’s time to start writing!

With the right planning and practice, hosting a webinar will become a breeze for you.