Automated webinars carry the webinar funnel when it comes to getting leads with their replayable nature.
What is the biggest secret to having a more successful webinar funnel? Creating the funnel with an automated webinar. Using automated webinars instead of one-off presentations will help you grow your list of leads faster and more regularly, which in turn will yield more revenue.
You may be wondering, why is an automated webinar so appealing? For the host, it’s a way to reach new audiences and make money without the need to be glued to their computer. For the attendees, they can view the presentation on their schedule, in their time zone, without having to worry about the host having unexpected challenges come up.
Automated webinars help alleviate many of the struggles that people have when trying to host their webinars live. Check out our post featuring 14 of those struggles alleviated by automated webinar software.
Creating an automated webinar funnel may take a bit of time on the backend, but once you’ve mastered yours, it can result in an income stream for your business that can be as passive or as active as you want it to be.
Key Takeaways:
- Viewers can watch automated webinars from their time zone, reducing technical glitches and timing constraints.
- Registration, show-up, and conversion rates are three key metrics to monitor when running automated webinars.
- You can play automated webinars passively and still get conversions with every play.
Pay nothing for a free trial. Click below.
How to Set Up an Automated Webinar
Tools you will need to get started:
- Automated webinar software
- Computer
- Webcam
- Microphone (either a USB mic or, if your webcam mic is good enough, that might be sufficient. You’ll need to test your audio and see what works best for you)
- PowerPoint or similar presentation software
- Screencasting software (read our post featuring seven we recommend)
Optional tools
If you want to get extra fancy, you might also want to consider the following optional tools:
- Backdrop for filming
- Video editing software
- Boom mic with pop-filter
Before you get started, we recommend first going through our automated webinar school. It’s free and full of valuable insights that we have gathered over the year. You can sign up by clicking here. In the training, we’re giving you our webinar slide template, our proven outline for presentations that convert and our secrets to creating powerful webinars like an expert.
After you take the free training, here are the steps to creating your automated webinar:
- Brainstorm ideas for your presentation
- Using our plug-and-play webinar template, write up the general outline for what your webinar will be about
- Develop your slides with our PowerPoint template
- Practice delivering your presentation and getting comfortable on camera
- Deliver your presentation while recording (Note: You don’t have to get it perfect the first time.)
- Once you are happy with your final recording, load it into your automated webinar software
- Next, it’s time to create your automated webinar funnel! Once you get to this step, we recommend reading our post “How to Plan and Create a Webinar Funnel”
Automated Webinars > Live Webinars
Automated webinars make for more successful webinar funnels simply because you have the ability to reach more people on their own terms. Still not convinced? Perhaps this example will drive home why automated is better than live.
Let’s look at Dave and Bob, two business owners who have heard just how powerful webinars can be. Both decided to construct a webinar funnel for their business, but each one went about it differently.
Dave created a webinar funnel for his masterful presentation on losing weight with yoga. He spent time developing the perfect opt-in and even more time creating his registration page, his thank you page, event page, call to action, and more. Then, he drove traffic to his registration page for his one-time-only presentation. He even purchased ads on social media to drive traffic. Immediately, his Facebook page was flooded with comments like:
- “Will there be a replay?”
- “I can’t make that date. Will there be other days?”
- “Oh shoot! I’m booked during that time.”
- “I want to attend, but it’s at 2 a.m. in my part of the world. I’ll be sleeping lol”
To make matters worse, on the day of the presentation, Dave was having technical difficulties. First, no one could hear him, and then his screencasting software failed. As issues occurred, people continued leaving the presentation page. While he made some money, after the presentation ended, he only had a short window to try to make more sales. If he wanted to make more money, he was going to have to start the process all over again, get more sign-ups, and do another live presentation.
Then there’s Bob. Bob created an automated webinar about a similar subject. He, too, spent lots of time developing his opt-in pages and presentation materials. Bob recorded his presentation over and over, perfecting it until it was just right. Once it was perfect, he loaded it into his automated webinar software and set it up to play every 15 minutes, every day of the week.
Then, he drove traffic to his registration page in the same ways Dave did. Only Bob had a lot more sign-ups because people could watch it when it was convenient for them. And because Bob’s presentations were running on autopilot, he was able to do A/B tests to see which ads were converting the most, allowing him to make tweaks as he went along to drive even more people to his registration page.
In the end, Bob continued using that presentation for months and essentially made passive money from it every day. Now, Bob is thinking about creating more presentations and products to have even more automated revenue streams for his business. Bob loves automated webinars and enjoys never needing to go live. Be like Bob.
Related: 5 Benefits of Incorporating an Automated Webinar into Your Sales Funnel
Try StealthSeminar at zero cost now!
How to Calculate the ROI of Your Automated Webinars
Tracking your return on investment (ROI) of your webinar funnel strategy helps you deliver consistent results. Creating a well-designed webinar funnel is more than engaging attendees—you also understand how your efforts become revenue.
Use this webinar ROI formula:
(Revenue – Costs) / Costs x 100
Let’s say your evergreen webinar funnel hits $4,000 in sales from your paying customers, and you spent $700 running it with webinar tools, paid ads, and other expenses for filming and wages for your small crew, your ROI would be:
($4,000-$700) / $700 = 4.71 or 471%
Key Metrics to Monitor
Monitor how your webinar sales funnel works by looking at the:
- Registration rate: The number of potential customers completing the registration form after they visit your webinar landing page.
- Show-up rate: The percentage of webinar attendees who join the live or watch on-demand webinars.
- Conversion rate: The number of attendees who convert into trials, signups, or paying customers after the webinar presentation.
- Revenue per attendee: This is the direct earning potential of attendees engaged during the webinar.
- Cost per lead (CPL) and cost per attendee (CPA): They measure the efficiency of lead generation webinars. CPL is the cost a business gets to acquire a lead, while CPA is the event’s total cost divided by the number of attendees.
Sample ROI Calculator Table
| Metric | Value | Notes |
| Webinar Registrations | 600 | From free webinars and paid ads |
| Show-Up Rate | 40% | 240 webinar attendees |
| Conversion Rate | 10% | 60 paying customers |
| Average Sale Value | $90 | Product/service price |
| Total Revenue | $5,400 | 60 sales × $90 |
| Total Costs | $2,000 | Ads, email marketing, and webinar tools |
| ROI | 170% | ($5,400 – $2,000) / $2,000 |
How StealthSeminar Can Help You Improve ROI
StealthSeminar’s webinar platform helps you host webinars effectively and keep the audience engaged from the first minute to the last. Use its interactive features, such as customized templates and calls to action, to engage your webinar attendees.
StealthSeminar also offers webinar automation to:
- Make sure your future webinars run smoothly.
- Minimize paid ads waste.
- Convert attendees into customers more effectively.
If you think your work is over after the webinar wraps up, it’s not. StealthSeminar also lets you seamlessly integrate your Mailchimp, HubSpot, and other customer relationship management tools into the webinar to help you:
- Track all the key metrics, such as registration and conversion rates
- Send follow-up emails to nurture leads
- Gather feedback from your current customers and attendees who are interested in your offers
The platform uses a data-driven approach for refining webinar content, keeping high attendee engagement, and generating leads post-webinar.
Before creating your next webinar funnel strategy, understanding the numbers behind it helps you build an effective webinar funnel that turns your audience into devoted customers.
Try Developing an Automated Webinar For Yourself
We’re offering a free automated webinar software trial for a full 30 days. Try StealthSeminar at no charge, without even giving us your credit card information. You can build your automated webinar funnel, begin hosting presentations, and start making money all before you ever purchase our software. No other automated webinar software company in the game is doing this, but we are because we know that once you try it, you’ll see how valuable webinars can be for your business. Sign up for your free trial today!
